Larsson ska sälja trosor: ”Samtida uttryck”
Musikartisten Zara Larsson ger sig in i modeindustrin och lanserar ett nytt underklädesmärke. Det rapporterar Dagens Industri.
Larsson har grundat bolaget Pleaze tillsammans med Ben Elias, entreprenören bakom rakhyvelsbolaget Estrid. Till att börja med ger bolaget ut en kollektion på 30 plagg under varumärket Main Rose. Parollen för lanseringen är ”skandinavisk design och samtida uttryck”.
Larsson och Elias äger vardera 42 procent i bolaget. Resterande 16 procent ägs av investmentbolaget Uchu.
bakgrund
Zara Larsson
Wikipedia (en)
Zara Maria Larsson (Swedish: [ˈsɑ̂ːra ˈlɑ̌ːʂɔn] ; born 16 December 1997) is a Swedish singer, songwriter, and dancer. She first rose to prominence in 2008 after winning the second season of Talang, the Swedish version of the Got Talent format. She later attained international recognition with singles including "Lush Life" (2015), "Never Forget You" (2015), and "Ruin My Life" (2018).
In 2012, Larsson signed with the record label TEN Music Group and subsequently released her debut extended play, Introducing, in January 2013. The EP was supported by Larsson's first original single, "Uncover", which charted at number one in Sweden and Norway, being certified 6× Platinum in the former. Her debut studio album, 1, followed in 2014.
Following her early success in Scandinavia, Larsson signed a three-year contract with Epic Records in the United States. Her debut international album and second overall, So Good, was commercially successful and was released in March 2017. Larsson's third studio album, Poster Girl, followed four years later in March 2021. Her fourth studio album, Venus, was released on 9 February 2024. Larsson's fifth studio album, Midnight Sun, was released on 26 September 2025.
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