Hem
(Jessica Gow / TT / TT Nyhetsbyrån)

Brittiska ägaren ska vända XXL – ska starta ny kedja

Efter elva kvartal med förlust har XXL:s brittiska ägare, Frasers Group, arbetat för att återställa kedjans lönsamhet, skriver Dagens Næringsliv.

– Problemet var att XXL jagade försäljning och slutade med för små marginaler, säger Fraser Groups Nicholas Fox till den norska affärstidnignen.

På senare tid har XXL blivit passerad av konkurrenten Sport Holding. Planen är att lansera Sports Direct ”för att nå marknaden på två olika sätt”.

bakgrund
 
Frasers Group
Wikipedia (en)
Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport, real estate, intellectual property and investment group, named after its ownership of the department store chain House of Fraser. The company is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online. Other retailers owned by the company include Frasers, Flannels, USC, GAME, Evans Cycles, Jack Wills and bespoke tailors Gieves & Hawkes. The company owns several sporting goods brands, including Everlast, Lonsdale, Slazenger and Karrimor. The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020. Since 2015, the group has been acquiring properties such as shopping centres and outlet parks. Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer. The company's business model is one that operates under low margins. Ashley has continued to hold a majority stake in the business, and his holding has been 61.7 percent since October 2013. It is listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index.
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