Hem
(Michael Probst / AP)

Daimler utmanar i Sverige: ”Det är en stor skillnad”

Daimler Trucks satsar i Europa för att Mercedes-Benz ska sno marknadsandelar från bland annat svenska lastbilsjättarna Volvo och Scania, rapporterar DI. Det märks även på svenska marknaden, enligt åkeriet Tommy Nordbergh.

– De satsar stenhårt och ökar sin marknadsandel hos oss för varje år. Det är en stor skillnad mot tidigare, säger den operative chefen Stefan Nordbergh.

bakgrund
 
Daimler Truck
Wikipedia (en)
Daimler Truck AG (holding company legal name Daimler Truck Holding AG) is one of the world's largest commercial vehicle manufacturers, with over 35 main locations worldwide and approximately 100,000 employees. Daimler Truck AG is headquartered in Leinfelden-Echterdingen, Germany and has been a wholly owned subsidiary of Daimler AG since 1 November 2019. In February 2021, Daimler said it plans to rename itself adopting the name of its flagship marque, Mercedes-Benz, and spin off Daimler Truck, into a separate listed company. This move was approved by its shareholders on 1 October 2021. Following this, Daimler Truck Holding AG was incorporated to manage assets owned by Daimler Truck AG, and Daimler AG retained 35% of shares in a new company, with 5% being transferred to its pension trust. A separate website of Daimler Truck company was launched on 1 December, and company went public on 10 December.In addition to Mercedes-Benz trucks, Freightliner, Western Star, BharatBenz, Thomas Built Buses and Mitsubishi Fuso brands belong to the Daimler Trucks. In 2018, the most important sales market was the NAFTA countries with 37% followed by Asia with 32%, Western Europe (EU plus Norway and Switzerland) with 17%, and Latin America (excluding the NAFTA country of Mexico) with 7%.In 2018, the Daimler Buses division of Daimler Truck maintained market leadership in its core markets of Europe, Mexico, Brazil, and Argentina, selling 30,888 vehicles worldwide. In addition to Mercedes-Benz buses, Daimler Buses includes BharatBenz Buses, Mitsubishi Fuso Buses, and Setra.
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